Outreach communications with customers and those interested in the architecture profession.

PROBLEM

Boost attendance of customers and interested parties in the outreach conference

SOLUTION

Creating an inviting message to push people to attend a great informational event

MY ROLE

Visual Design, Emma Email Design

STRATEGIES

A/B Testing of subject lines, Imagery to convey exactly what customers can expect, and Call To Actions (CTAs), Targeted emails with different messaging for different audiences

TOOLS USED

Emma (email layout), Adobe Photoshop (photo editing), Adobe Illustrator (icon creation)